The 2023 AAHA Technician Utilization Guidelines offer a robust framework for effectively deploying a practice’s Credentialed Veterinary Technicians (CrVTs) and veterinary assistants. They identify current obstacles that limit optimal utilization and present actionable strategies to overcome these challenges. Efficient use of technical staff is pivotal not only to boosting overall productivity but also to creating the financial flexibility necessary for competitive staff compensation.
A critical strategy to offset the rising costs of attracting and retaining technical talent is to develop additional revenue streams. By optimizing technical staff roles, a practice can simultaneously enhance patient care, increase employee engagement, and open new profit centers. Consider holding a team brainstorming session where every member — beyond just the CrVTs — can contribute ideas for potential revenue centers. This collaborative approach fosters a sense of ownership and excitement, motivating the team to pursue innovative solutions.
For instance, envision a nutritional consultation revenue center:
A veterinarian diagnoses a pet’s condition or identifies a life stage that necessitates specialized nutrition.
The veterinarian then collaborates with a nutritional champion to formulate a comprehensive care plan.
A CrVT educates the client on the recommended diet, provides follow-up support, and monitors the patient’s progress.
Receptionists or veterinary assistants may coordinate scheduling, send reminders, and manage client communications to maintain continuity of care.
When each team member clearly understands their role and sees how their contribution impacts both patient outcomes and revenue, the practice reaps long-term benefits. Although the direct revenue from diet consultations may appear modest, the cumulative effect includes stronger client relationships, increased trust, and enhanced patient compliance. Moreover, when the entire team is recognized for their role in these initiatives, employee retention improves because staff feel valued and integral to the practice’s success.
Expanding beyond nutritional consultations, practices can explore other revenue-generating opportunities such as preventive care packages, wellness programs, or specialized diagnostic services. Integrating these initiatives not only reinforces a culture of innovation but also supports the financial sustainability of competitive compensation models. Ultimately, by aligning team optimization with strategic revenue generation, practices can create a dynamic environment where operational efficiency, excellent patient care, and financial success mutually reinforce one another.
