Whether you’re running social media, managing monthly promotions, or trying to increase your community's visibility, marketing is a team sport. But without a way to track what’s working and a plan to get the team excited about it, it can feel like shouting into the void.
Here’s how to start tracking your veterinary clinic’s marketing efforts, set realistic goals with your team, and celebrate the progress along the way:
1. Start with Simple, Trackable KPIs
KPIs (key performance indicators) sound intimidating, but think of them as simple markers that show whether your efforts are making an impact. Start with just 1–3 metrics and keep them consistent.
Easy KPIs to Introduce to Your Team:
New clients per month (especially if referred by social or a promo)
Number of positive reviews left
Website clicks from social media posts
Engagement on a specific campaign or post
How the KPIs help achieve the practice goals: the mission, vision, and values.
Share a quick visual update monthly in a team meeting or group chat. A simple “We gained 12 new reviews this month!” goes a long way!
2. Celebrate Wins and Share Progress
Don’t keep the numbers to yourself. One of the best ways to get buy-in from your team is to show them when something works.
Create a “Marketing Wins” board in the breakroom or Slack channel.
Give shoutouts when someone contributes, like a tech who posted a patient highlight that received tons of engagement.
Report back after a campaign: “We sold 86 flea/tick packs last month, totaling $X in revenue! And those goofy TikTok videos totally helped.”
Marketing becomes way more exciting when the team can see their efforts making a difference in real numbers.
3. Incentivize Participation the Right Way
Your team is busy. So how do you encourage them to contribute to marketing and social media without it feeling like morework?
Try fun, low-pressure incentives like:
A $5 coffee gift card for whoever submits the “photo of the week.”
Lunch for the team if you hit 20 new reviews this month.
A rotating "Marketing MVP" award (think: silly trophy or badge of honor)
Keep it fun, optional, and positive—not another box to check. However, always tie what you are doing and promoting to your practice mission, vision, and values.
Make Marketing a Team Effort, Not a Solo Mission
When you keep the process simple, transparent, and team-driven, marketing becomes part of your clinic culture, not just something one person stresses over every month.
Start small. Track one number. Celebrate one win. Invite one more team member to contribute. You’ll build momentum over time, and your marketing will be stronger (and less overwhelming) for it
